Sunethra
Financial Management and
Planning Consultant/ Expert

Freelance Consultant on Online / Project Basis

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Freelance Financial Management Expert Cum Consultant

I am a qualified Finance Professional having Fellow Membership of the CIMA-FCMA, ACCA and the CGMA with long years of Senior Management experience in Sri Lanka as well as overseas exposure in lieu of my position as the Regional Risk and Compliance Manager of the British Council for the South Asian Region for almost 3 years.

Presently I’m the Financial. Consultant for a well-established group of companies in Sri Lanka, providing optional online services whilst overseas. I render overall guidance and support Financial Management, Corporate Planning, Treasury Management, System Compliance Aspects, Company Risk Management Aspects and Review Finance Function and Report on Procedures and Compile Reports, HR Payroll Accounting and Coordinate Tax Matters. The finance unit comprises 17 staff members and I report to the Managing Director domiciled in Canada. I hold this position to date with over 3 years of continual hands -on job experience.

I possess extensive post qualifying experience of over 35 years in Finance, Management and related disciplines including General Management of diversified and reputed companies.

I have held the positions of General Manager/Head of Finance and Corporate Planning and Systems Development, General Manager/Head of Internal Audit, Head of Treasury and Head of Operations of large well-established companies in Sri Lanka. (and been the Regional Manager Risk and Compliance for South Asian Region of the British Council Check – repetition).

Experience

  • Financial Consultant At Rotax Pv Ltd, February 2020- Present.
  • Regional Manager-Risk and Compliance for South Asia At British Council, September 2013 - December 2015.
  • General Manager/Deputy General Manager - Internal Audit At Central Finance Co PLC, May 2008 - September 2013.
  • General Manager – Operations At Ceylinco Shriram, January 2001 - June 2003.
  • Head of Treasury/Deputy General Manager/Assistant General Manager - Fixed Deposits and Treasury At Asian Finance Ltd, June 2003 - April 2008.
  • General Manager/Finance and Corporate Planning Manager/ Corporate Planning Management Accountant At Associated Motorways PLC, August 1993 - January 2001.
  • Management Accountant At Richard Peiris and Company, October 1984- May1991.
  • Management Accountant At Ceylon Trading Company, May 1991- August 1993
  • Corporate Auditor At State Pharmaceuticals Corporation of Sri Lanka, May 1981- October 1984.

Academic and Professional Qualifications

  • Fellow Member of the Chartered Institute of Management Accountants, UK,1991
  • Associate Membership of the ACCA, 2011
  • Masters' Degree in Business Administration: University of Colombo, Sri Lanka, 1990
  • Associate Membership of the Institute of Data Processing Management, UK, 1990

Areas of Expertise

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Company Risk Management
of Operations

Review operations to assess operations risk, setting up risk profiles for operations/Sub companies’, branch activities based on developed assessment criteria, ratings etc. Providing strategies for development for those recording weaker assessments and monitoring same.

Directions on Risk assessment of business opportunities. considering profitability, liquidity, and optimal usage of financial and all other key resources.

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Finance Management and Corporate Planning, Routine and Ad hoc Management Reporting

A good financial advisory understands the need to monitor and review financial records and statistics, adherence to set Accounting Standards and practices in terms of compliance, Financial Management, Treasury Management to deploy funds in alternative business propositions yielding higher returns considering the long term, assessing financial viability leading to business decisions and provide overall guidance in the financial sphere.

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Team
Management

Team Management is of utmost importance in monitoring and facilitating the achievement of KPIs’ and team goals thus focusing on the achievement of Team operations goals and thereby organizational financial objectives.

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